Forced action means requiring the consumer to take some sort of step to access specific functionality, like filling out their payment details to participate in a free trial — something that 66.4% of the websites and apps in the study had required.
Forced action means requiring the consumer to take some sort of step to access specific functionality, like filling out their payment details to participate in a free trial — something that 66.4% of the websites and apps in the study had required.